Multi Channel Media Budget Allocator
Plan and distribute digital advertising budgets across Search, Social, Programmatic, Video, Audio, and DOOH with dynamic share sliders and blended CPM…
Calculation Formula
How to Use the Multi Channel Media Budget Allocator
- 1 Enter your Total Planned Campaign Advertising Budget.
- 2 Adjust percentage share sliders across Search, Social, Programmatic, Video, Audio, and DOOH.
- 3 Customize benchmark CPC and CPM rates to match your historical vendor rate cards.
- 4 Click "Auto-Rebalance to 100%" to normalize shares, and export your allocation memo or CSV.
Methodology & Algorithmic Standards
Computes channel-level deliveries across CPC and CPM vehicles, aggregate blended CPM = (Total Budget / Gross Impressions) * 1,000, and provides proportional normalization algorithms.
Frequently Asked Questions
What is Blended CPM? ▼
Blended CPM represents the overall cost per 1,000 impressions across all combined media channels in your campaign flight.
How are Paid Search impressions calculated from CPC? ▼
For CPC channels, clicks equal Spend divided by CPC. Impressions are estimated using standard 2% search benchmark CTR (50 impressions per click).
Can I export the final media plan to a spreadsheet? ▼
Yes! Click "Export CSV" to download an organized spreadsheet containing channel spends, rates, shares, and impression projections.
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