Video Ad VTR & Completion Rate Calculator
Calculate View Through Rate (VTR) and quartile audience retention across 25%, 50%, 75%, and 100% video ad impressions.
How to Use the Video Ad VTR & Completion Rate Calculator
- 1 Enter Total Video Ad Impressions delivered.
- 2 Enter audience view counts at each milestone: 25%, 50%, 75%, and 100% Completion.
- 3 Inspect your View Through Rate (VTR %), Completion Rate (%), and quartile drop off charts.
Methodology & Algorithmic Standards
Formulas: VTR % = (Completed Views / Impressions) * 100; Completion Rate % = (100% Views / 25% Views) * 100. Computes retention decay across video playback quartiles.
Frequently Asked Questions
What is a good Video Completion Rate on YouTube / TikTok? ▼
For 15-second ads, benchmark completion rates range between 60% and 80%. For 30-second ads, 30% to 50% is standard.
Where do most viewers drop off in video ads? ▼
The highest drop off almost universally occurs during the first 3 to 5 seconds (before the 25% mark). A strong hook is essential.
Can I export the retention report? ▼
Yes. Click "Open in Notepad" to create a markdown summary for client campaign reporting.
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