Video Ad View Through Rate & Drop Off Analyzer
Analyze audience retention drop offs between 3 Second Hooks, 50% Midpoints, and 100% Completions with step by step decay bar charts and creative health…
How to Use the Video Ad View Through Rate & Drop Off Analyzer
- 1 Enter Total Impressions delivered for your video ad.
- 2 Enter view counts at each milestone: 3 Second Hook Plays, 50% Midpoint Plays, and 100% Completions.
- 3 Inspect your Hook Rate (3s / Imps %), Midpoint Retention, and Final View Through Rate (VTR %).
- 4 Review the step by step visual drop off decay bar chart.
Methodology & Algorithmic Standards
Formulas: Hook Rate = (3s Views / Impressions) * 100; Midpoint Hold Rate = (50% Views / 3s Views) * 100; Video Completion Rate = (100% Views / Impressions) * 100.
Frequently Asked Questions
What is a "Hook Rate" in short-form video advertising? ▼
Hook Rate measures the percentage of viewers who stop scrolling and watch past the 3 second mark. On TikTok, Reels, and YouTube Shorts, a strong hook rate ranges between 30% and 45%.
What does a high hook rate but low completion rate mean? ▼
This indicates your opening hook is compelling, but the video body loses momentum or fails to deliver on the initial promise, causing viewers to drop off before the call to action.
Can I export the creative retention audit? ▼
Yes! Click "Open in Notepad" to create a markdown report ready for creative team reviews.
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